The best in local food met the leader in sales and lease ownership, Aaron’s Inc., at Taste of Dallas July 12-14. Aaron’s will make another food festival appearance Sept. 27-29 at Taste of St. Louis.
The industry leader in serving the moderate-income customer added the two foodie events to its 15-stop tour to diversify the clientele the brand is interacting with on the road. The highly sought-after culinary events feature the best in local food, music and culture. As two of the biggest “Taste Of” festivals, Taste of St. Louis and Taste of Dallas both provide Aaron’s an opportunity to interact with a large amount of potential customers. The remaining stops on the tour will take place at various NASCAR races throughout the country.
The mobile display resembles the brick and mortar stores, creating instant recognition among fans. The pop-upsshop was created with 32 feet of truss combined with a 40-foot by 60-foot tented area to re-create the storefront on the road. The mobile showroom treats fans to live entertainment, music and giveaway opportunities.
For JHE, load-in, set-up and load-out will be very similar to its operations at-track. The team is looking forward to the new challenge at these unique new venues.