Since 2011, JHE and the Professional Bull Riders (PBR) have partnered to create a more efficient technical production for the 29 PBR events held annually.
The partnership was designed to create more efficiency in PBR’s load in and load out of technical gear as it utilizes 29 live-event venues throughout the country. Previously, PBR’s “operational control room” resided on the floor of the arena controlling the jumbotron equipment and all connectivity to the arena’s technology. The time invested in setting up this control room at each event was costly both in equipment and personnel. With this partnership, the control room now resides in the JHE hauler simplifying setup time, minimizing technical difficulties and making the connection to the arena technology an easier task.
In addition, delivering consistent technology to the fans is of utmost importance; thus improving the fan experience.
PBR also requested JHE’s services in 2011 in delivering the Legends Reunion and PBR’s Built Ford Tough World Finals Awards Reception.
The Legends Reunion, the largest autograph session in PBR history, had more than 100 participating stars and legends. JHE managed the event from lighting, technical support, fan engagement and more to bring fans of PBR closer than ever to the legends of bull riding and owners of the most famous bulls.
The 2011 World Finals Awards Reception served as the grand finale of the PBR season where the 2011 PBR World Champion was crowned. JHE orchestrated the production of the 1,200-person event including staging, technical support, and a full lighting rig.
Entering the 2012 PBR season, JHE integrated a 26 by 46 foot screen on top of its production hauler. The results of this addition provided fans with yet another great view to watch replays and more.
In addition, PBR requested a Daktronics screen for the 2012 PBR Built Ford Tough Series World Finals in Las Vegas. JHE identified the best solution which entailed a total of four large screens - two 28 by 48 foot screens and two 18 by 32 foot screens.
The two-year relationship continues to provide opportunities for JHE to showcase its expertise in logistics by coordinating a consistent, quality program for PBR’s loyal fans.