For the second year in a row, JHE produced the Belk Bowl FanFest prior to the bowl game Dec. 28. On the streets of uptown Charlotte, the fan-favorite event included great food, live music, interactive games, face painting and official school merchandise for the two competing teams, University of North Carolina at Chapel Hill Tar Heels and University of Cincinnati Bearcats.
Cheerleaders and marching bands from both schools pumped up the crowd that gathered in front of Bank of America Stadium. The highlight of the event was a live performance by reigning Country Music Association Male Vocalist of the Year and “The Voice” coach Blake Shelton.
The Charlotte Collegiate Football Group, a nonprofit organization that runs the Belk Bowl, employed JHE to help step up their efforts again this year for a two-day uptown party celebrating the bowl experience for all fans, even if they were not planning to attend the game. The organization secured JHE to handle the overall production of the fanfest including site design, experiential activation, live entertainment production, infrastructure, audio engineering, lighting and run of show.