Hewlett-Packard (HP), the brand behind the technology at the NASCAR Fan and Media Engagement Center, recently enlisted JHE’s services to create an experience for live and social interaction with the fans at two NASCAR races.
To bring HP’s vision to life, the JHE team utilized its recently-purchased Absen A7 tiles. The video tiles are light (only 11 pounds each) and 64-by-64 pixels a piece. To construct the HP wall, JHE used 56 of the tiles with a 14 tiles wide and 4 tiles tall configuration that resulted in a 23-foot wide and more than 6-foot tall focal point. The screen’s resolution is 7mm which is 2mm greater resolution than anything JHE has ever produced.
Once on site, JHE installed and programmed the NASCAR Social Wall Powered by HP. The fan engagement tool corralled all #NASCARIowa tweets in one visual location to start conversations and bring the social media engagement to life.
NASCAR and Iowa Speedway also utilized the HP screen as a backdrop for four live TV hits the day of the race.
Look out for the screen making its second appearance at Homestead-Miami Speedway for the finale of the Chase for the NASCAR Sprint Cup.