For the second year in a row, Sprint, with the assistance of JHE, has created a unique experience for fans attending NBA All-Star Jam Session in Houston, Texas.
The five-day activation from February 13-17 provides fans an opportunity to experience the NBA up close with interactive displays, player autographs, basketball competitions, skill challenges and more, creating fan excitement leading up to the NBA All-Star Game.
Inside the Sprint display, a DJ atop a 12-foot elevated stand will spin upbeat music while an emcee will announce giveaways and Sprint product news. Fans can shoot hoops on the 25-by-50-foot court and also sharpen their basketball skills using the XBOX 360 video gaming stations featuring NBA Baller Beats, the first ever motion-based sports video game that requires you to use a real basketball to play. Attendees will have a chance to preview some of Sprint’s newest products and learn more about the Fortune 100 company as well as meet some of their favorite NBA players throughout the weekend.
“It’s really loud! I refer to it as the NASCAR midway inside of a casino with basketballs flying everywhere,” says JHE event producer Lauren Livesay.
JHE’s responsibilities include creative services, graphic design, building of the space, on-site execution, fabrication, and audio and video elements.