The celebration for the highly-anticipated Major League Baseball (MLB) All-Star Game began July 10 in the News Corporation Plaza. Fox Sports 1, the “sports network that puts fans first,” hired JHE to create an exclusive experience throughout the week in the heart of New York City in honor of the “Midsummer Classic” which has been held since 1933.
The JHE-designed display mimicked the look and feel of the newly-built Citi Field, home of the New York Mets and this year’s All-Star Game, in a 24- by 140-foot space. Fans were drawn into the space for the opportunity to participate in a Fox Sports’ version of the legendary “Home Run Derby.” Players showed off their skills, hitting five wiffle balls as far as possible on the faux baseball field. The finishing touches included unique signage designed in-house including a photo opportunity with a custom baseball background. Notable personalities, including Regis Philbin and Twinkie the Kid, stopped by the exhibit to for a chance to show off their baseball skills.
Although any event on the streets of The Big Apple is challenging, JHE faced an additional obstacle: the team built the display on Monday and had to tear it down on Thursday night to accommodate the Blues Traveler concert, a part of the Fox & Friends All-American Summer Concert Series, on Friday morning. JHE then reset the display Friday afternoon and continued operation. The display closed over the weekend for the game, which aired on Fox July 16 at 7:30 p.m. ET, but reopened Monday and Tuesday for fans to enjoy the activities.
JHE’s responsibilities included designing the footprint, graphic design, operation management, event flow and display management. The event was a homerun for JHE and the event experience company is looking forward to future opportunities with longtime partner Fox Sports as they prepare to launch the newly created Fox Sports 1 channel on Aug. 17.