JHE specializes in providing full-service, mobile tours tailored to its client’s goals and objectives. Every experiential activation showcases a specific product or service, connecting consumers with brands through interactive marketing. These unique experiences help generate new customers, loyal followers and greater brand recognition, which drives sales.
The JHE team works closely with its clients, which include some of the most recognizable names in sports marketing, to design, build and operate each display for the maximum return on investment. Here are some highlights of the 2015 experiential activation season for the team:
NASCAR Acceleration Nation
As part of its new youth initiative, NASCAR entrusted JHE to build a mobile tour that would travel to multiple NASCAR races in 2015. Combining NASCAR and science, the program is a combination of educational activities developed by JHE that teach dexterity, hand/eye coordination and construction skills each week at track. Instead of focusing on giveaways, this display is dedicated to educating the next generation of NASCAR fans and introducing them to the newest slate of up-and-coming drivers. Each piece of the tour drives back to two goals: converting kids to lifelong NASCAR fans and teaching them the STEM (science, technology, engineering and math) essentials.
Lowe's Private Brands/Kobalt Tools
JHE is honored to help Lowe’s Private Brands execute single-event tour stops to help the national home improvement brand reach its marketing objectives. Most recently, JHE was enlisted to help Kobalt Tools build a display for the Kobalt 400 at Las Vegas Motor Speedway which showcased Lowe’s, its Kobalt Tools line and the brand’s commitment to community service. Working hand in hand with GMR Marketing, JHE built and operated a 100-foot-by-100-foot display to host a Habitat for Humanity home build that was executed with 100 percent Lowe’s volunteers using Kobalt Tool products.
For the past four years, JHE was recruited to create a mobile showroom for Aaron’s Inc. In 2015, the team added interactive elements to update the footprint including a social media enhanced photo booth; a video wall showcasing a live Twitter feed and videos; and live Go Pro footage from inside and outside the display. Aaron’s plays host to numerous driver appearances within the footprint at each of its eight stops during the NASCAR season.
Delaware Department of Highway Safety
For the second year, the Delaware Department of Highway Safety turned to JHE to design a display that will speak to fans about driving safety. This year’s focus for the May race at Dover International Speedway will be the importance of seatbelts. A vehicle accident scene coupled with seatbelt awareness facts, trivia and safety messaging will be the focus of the display. The display will also feature eye opening customer interactive experiences along with a history of the seatbelt to align with the department’s current education and interactive activity campaign.