Lowe’s celebrated the military with an early Fourth of July cookout in their honor at the Washington Nationals stadium in Washington, D.C., on Saturday, June 29. The second-largest, worldwide home improvement retailer engaged JHE to bring its vision to life through an event that supports the troops and United Services Organization (USO).
The celebration included “grill sergeants” from each of the six branches of the military, including United States Air Force, United States Army, United States Coast Guard, United States Marine Corps, United States Navy and National Guard of the United States, facing off against each other in the “Grill of Honor,” an all-star grilling competition. Judges included celebrity guests Brooklyn Decker and Carson Daly, Elaine Rogers, chief executive officer of the USO of Metropolitan Washington, and Tom Lamb, chief marketing officer of Lowe’s. In a tough battle, the United States Marine Corps won the competition and bragging rights. Lowe’s awarded the winning team with a special prize and made a $100,000 donation on their behalf to the USO. Each grilling station was designed to showcase Lowe’s extensive collection of grills, outdoor cooking appliances and fencing.
The JHE-built Kobalt Tools display which previously appeared at Las Vegas Motor Speedway was also on-hand at the event. Military members had a chance to peruse the collection of tools available at the store which has been helping customers “improve the places they call home for more than 60 years.”
Active-duty families had the chance to enjoy a day of fun from 10 a.m. to 2 p.m. including an all-American lunch, Disney-themed “Build and Grow” clinics, face painting, corn hole games and VIP tours of the ballpark. Lowe’s patio furniture was located throughout the footprint for attendees to relax.