JHE was recently enlisted by NBC Sports to create a football skills competition for the channel’s NASCAR Gridiron Challenge presented by Toyota.
The one-hour special paired NASCAR drivers and former NFL stars to test both their racing and football skills. Teams consisted of:
- Hines Ward and Carl Edwards;
- Doug Flutie and Matt Kenseth;
- Brian Mitchell and Denny Hamlin;
- Christian Okoye and Clint Bowyer;
- Willie Gault and Daniel Suarez; and
- Rod Smith and Kyle Bush
Each NFL star learned to drive official Toyota race cars at the Richard Petty Driving Experience while NASCAR drivers took part in a passing competition on a field created by JHE. The JHE team built the field, designed the signage and managed the event logistics.
The series culminated with a 20-lap race at Charlotte Motor Speedway with NASCAR drivers at the wheel and NFL players in the passenger seat. The event was complete with commentary from Rick Allen, Jeff Burton, Kyle Petty, Dale Earnhardt Jr., Steve Letarte and Kelli Stavast.
NASCAR team owner and three-time Super Bowl-winning coach Joe Gibbs announced the winning team and presented the participants with a trophy.
The show, which aired Friday, Jan. 30 and during NBC’s Super Bowl XLIX pre-game show, was an effort to promote NASCAR and NBC’s coverage of the sport during the conclusion of the NFL season.