NASCAR’s Green Footprint

October 17, 2013

NASCAR recently celebrated the fifth anniversary of NASCAR Green in Chicago with help from JHE. Founded on NASCAR Chairman and CEO Brian France's vision, NASCAR Green has grown into one of the most powerful environmental awareness platforms in the country. The program aims to reduce the environmental impact of the sport by focusing on initiatives aimed at reducing waste and emissions along with working to create power.

The sport entity has created the largest recycling, tree planting and renewable energy programs of all other sports programs. Since launch, Coca-Cola and Coors Light have recycled more than 15 million beverage containers at NASCAR race tracks, Goodyear and Liberty Tire Recycling have recycled more than 120,000 Goodyear race tires, nearly 5 million competitive miles have been traveled using Sunoco Green E15, more than 200,000 gallons of race-used oil has been collected and re-refined by Safety-Kleen Systems and UPS and the Arbor Foundation have led the planting of more than 8,000 trees.

The 2013 NASCAR Green Summit Delivered by UPS highlighted the major factors that have contributed to NASCAR Green’s success and positive impact on the sport’s environmental footprint. Executives from some of the most recognizable nationwide brands, such as Coca-Cola, Ford Motor Company, Eaton, General Motors, Liberty Tire, Safety-Kleen, Sprint, Sunoco, Toyota and presenting partner UPS, were on-site to support the program.

The four-hour conference included powerful speeches from influencers including: Former Vice President of the United States and Chairman of The Climate Reality Project Al Gore; Retired U.S. Army General Wesley K. Clark; U.S. Hockey Hall of Famer Mike Richter; Natural Resources Defense Council (NRDC) Lead Scientist Allen Hershkowitz; Deputy Undersecretary for Science and Energy at the U.S. Department of Energy Dr. Michael Knotek; the U.S. Environmental Protection Agency's Senior Policy Counsel in the Office of Chemical Safety and Pollution Prevention Matt Bogoshian; President of NASCAR Mike Helton; and CEO and Chairman of NASCAR Brian France.

NASCAR also announced a new partnership with the Department of Energy (DOE). The two entities plan to collaborate on advancing the adoption of clean energy technologies. Additionally, NASCAR honored several tracks for their dedication to making a positive impact on the environment: Auto Club Speedway, Darlington Raceway, Daytona International Speedway, Kansas Speedway, Las Vegas Motor Speedway, Michigan International Speedway, Pocono Raceway, Richmond International Raceway, Sonoma Raceway and Watkins Glen International.

Prior to arrival in Chicago, JHE spent three months developing stage concepts, room layouts and overall event design. One of the biggest obstacles was learning a new venue, Six10, which was the event location.

On-site the JHE team, which included Natalie Epperly, Dan Mott, Brad Smith, Jacob Meadows, Mike Mehesan and Cassie Brickman, handled staging, setup, backdrop installation, audio/video, branding, signage and provided support to NASCAR. 

JHE is proud to be a part of this important environmental conservation program with partner NASCAR.

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Tags:
NASCAR, NASCAR Green, Brian France, Coca-Cola, Coors Light, Goodyear, Liberty Tire Recycling, Sunoco, UPS, Safety-Kleen Systems, Arbor Foundation, NASCAR Green Summit, Al Gore, Mike Helton,
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