For the first time in JHE history, the team took their skills to a new arena … the NBA All-Star Jam Session 2012, held in Orlando from February 22 to 26. As a sponsor of the NBA All-Star game, Sprint, engaged their long-time experiential activation partner to assist with the design and implementation of an interactive display.
In approximately two months, the JHE team designed and built a custom set that included a 94-foot long by 50-foot wide basketball court, a custom 30-foot stage and a 12-by-20 foot HD-quality jumbotron.The creative services team chipped in to design video graphics for Sprint as well as an NBA sizzle reel.
To achieve Sprint’s goal of customer interaction, JHE built three kiosks that contained data-capture points and Sprint products.
Four NBA – Sprint video games were created to engage attendees such as “Concentration,” “Sprint Buy Back Challenge,” “Spin to Win,” and “Beat the Clock.” During each hour, JHE also orchestrated the Sprint Dance-Off Competition where eight guests competed in a dance competition for two tickets to a Sprint-sponsored concert featuring Gym Class Hero's and Flo Rida.
Over the course of four days, more than 20,000 guests interacted with the Sprint Experience thanks to the efforts of more than eight JHE team members.