Post-Season College Football Warmed Up the Holiday Season

January 22, 2014

During the holiday season, the heat rose in college football during the annual bowl season. JHE was honored to be a part of three of the highly-anticipated post-season games: Big 10 Championship, Cotton Bowl and Belk Bowl.

JHE traveled to the Big 10 Championship in December with FOX Sports College Saturday Tour. The 14th stop on the 20-stop tour, JHE faced new challenges in reformatting the display to fit in an arena. However, the day was a huge success as fans swarmed the display to interact with the 24-hour sports channel.

Next, JHE took part in the Belk Bowl in its hometown, Charlotte. For the second year in a row, JHE produced the Belk Bowl FanFest prior to the bowl game Dec. 28. The Charlotte Collegiate Football group, a nonprofit organization that runs the Belk Bowl, employed JHE to help step up their efforts again this year for a two-day uptown party celebrating the bowl experience for all fans, even if they were not planning to attend the game. On the streets of uptown Charlotte, the fan favorite event included great food, live music from Blake Shelton, interactive games, face painting and official school merchandise for the two competing teams, University of North Carolina at Chapel Hill Tar Heels and University of Cincinnati Bearcats.

In the first week of the New Year, JHE traveled with FOX Sports 1 to the AT&T Cotton Bowl between the University of Missouri and Oklahoma State. The day included fan interactions, an appearance by both team’s cheerleaders and live TV shots from inside the footprint.

JHE was proud to have a presence at each of these critical end-of-season games with partners FOX Sports 1 and the Charlotte Collegiate Football group.

 

During the holiday season, the heat rose in college football during the annual bowl season. JHE was honored to be a part of three of the highly-anticipated post-season games: Big 10 Championship, Cotton Bowl and Belk Bowl.

 

JHE traveled to the Big 10 Championship in December with FOX Sports College Saturday Tour. The 14th stop on the 20-stop tour, JHE faced new challenges in reformatting the display to fit in an arena. However, the day was a huge success as fans swarmed the display to interact with the 24-hour sports channel.

 

Next, JHE took part in the Belk Bowl in its hometown, Charlotte. For the second year in a row, JHE produced the Belk Bowl FanFest prior to the bowl game Dec. 28. The Charlotte Collegiate Football group, a nonprofit organization that runs the Belk Bowl, employed JHE to help step up their efforts again this year for a two-day uptown party celebrating the bowl experience for all fans, even if they were not planning to attend the game. On the streets of uptown Charlotte, the fan favorite event included great food, live music from Blake Shelton, interactive games, face painting and official school merchandise for the two competing teams, University of North Carolina at Chapel Hill Tar Heels and University of Cincinnati Bearcats.

 

In the first week of the New Year, JHE traveled with FOX Sports 1 to the AT&T Cotton Bowl between the University of Missouri and Oklahoma State. The day included fan interactions, an appearance by both team’s cheerleaders and live TV shots from inside the footprint.

 

JHE was proud to have a presence at each of these critical end-of-season games with partners FOX Sports 1 and the Charlotte Collegiate Football group.

Tags:
Big 10 Championship, Cotton Bowl, Belk Bowl, FOX Sports College Saturday Tour, Belk
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