The Sprint Experience: Sprint Games and Video Content

July 30, 2012

Since 2006, JHE and Sprint’s relationship has been sewn together by a 100-by-100 foot display called The Sprint Experience, an interactive at-track destination for NASCAR fans.

The Sprint Experience features the largest mobile screen in the country - a 32- by 18-foot HD screen – which features tailored video content, a widget wall and interactive games.

The Sprint Experience

Throughout the weekend, a customized, live widget wall displays multiple live race widgets, including track temperature, top-five race leaders and a live pit garage camera.

Created by JHE utilizing Flash, After Effects (motion graphics, video), Cinema 4D (3D animation) and Final Cut Pro (video editing); interactive Sprint games are based on popular game shows with a Sprint and NASCAR twist. For example, "Sprint 60-Second Showdown" is based on the "Minute to Win It" game show, while "Spin to Win" is similar to "Wheel of Fortune." Each game lures fans into the display and engages them in a fun way, rewarding participation with Sprint prizes like VIP experiences, hats, shirts and even Sprint phones. 

Tags:
sprint experience, widget wall, games, video
Nov 27, 2017

For the 12th year in a row, CSM Production was named to Special Events magazine’s annual 50 Top Event Companies list.

Read More
Nov 27, 2017

A nine-year veteran at CSM Production, Jeremy Callahan is a manager on the experiential operations team and also the 2016 recipient of the Bert Award.

Read More
Nov 27, 2017

The 2017 SEMA Show in Las Vegas was home base for CSM Production who was tasked with executing NASCAR’s more than 1,800-square-foot space.

Read More